Many shops carry one or two dresses that I adore, but after browsing The1727 photos I found that all of their dresses are dainty and beautiful, lots of ruffles, bows, frills, pearls, lace, pink and beautiful prints and fabrics.
The photos are also shot in beautiful locations...just look at that wallpaper!...

This dress is really sweet with all of the ruffle detail on the skirt. It would be perfect for a fun girls night out, or a romantic date.
A print which Ive noticed in fashion at the moment is the Nordic print, here is a very feminine take with a pretty asymmetric shoulder dress.

These next two are my favourites...
This first dress, I love the black and pink combination, with the ruffle detail around the neck and sweet hemline I think this would be perfect to wear to a tea party or a night out with black heels.
I absolutesly adore the fabrics used in this dress. Pink with white spots matches the lacey upper part of the dress perfectly! I would wear this dress with white tights, pink shoes and a pearl headband.I cant wait to see what more the store brings when it officially opens mid-May!
And now to introduce The1727 promotion!
The1727 are looking for a lucky 1000th member (up until 6th May), who will win $500 cash award and lifelong free shipping for The1727! How awesome is that!!
Not only will the 1000th member win, but also those who have reffered that person, and those who that person have reffered to register. They will win $75 cash (at least 1 dress!) and free shipping for their first order. This diagram better demonstrates how this works...


- All you have to do is register with The1727 to recieve email updates, you can do so here.
- When you register, you will immediately recieve your sequence number.
- If you share this promotion via Twitter, Facebook, Email etc. you can increase your chances of winning.
- For conditions, more details and to register for your chance to win, visit The1727 registration page, you can also visit their blog and Flickr page for more photos.

12 comments:
What fab dresses!
Victoria xx
Those are really gorgeous dresses!
I want those dresses, luv.
They are so beautiful!
love how girly these all are!!!
WOWOW!! What beautiful dresses! I love how pretty and pink they are!
Big kiss,
Beckerman Girls
www.BeckermanBitePlate.com
what a great blog! if you get the chance, i would love for you to check out mine and tell me what you think. :)
follow me?
www.so--hi.blogspot.com
wow those dresses are fab x
Oh wow I am in love. These dresses are perfect and beautiful beyond explanation. You are so right. Most shops have at least one nice dress but it does seem rare to find a collection where everything is this gorgeous. I'm definitely going to check this out more. Also I wanted to say you looked beautiful in your last post for the wedding. I adored your outfit so very much. In response to your comment a few weeks ago. I work in strata management at the moment just 1-2 days/ week. It is my (future) in laws family business.
How lovely! I think the pink and black one is my favorite too. I signed up, but I was not number 1000. :-(
I loved the 2nd and 4th dress!!!
Wida
Missing Amsie Blog
Oh what a great competition! And these dresses are perfectly you, Rose. So pretty and girly.
wow they are so pretty!
on a different note, could you possibly email me a blog button so i can put you on my sidebar? i love your blog!
donna . mizzi at hotmail . com
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